Natura The Label nurtures and embodies the 'cradle-to-cradle' concept. Meaning that once this product has served its first intended purpose, it can be regenerated or repurposed. This concept aims to mirror the natural, cyclical rhythms of nature/Earth, where one organisms waste becomes valuable nutrients for another.
Why organic cotton?
We wear clothing everyday. We care much about style, fashion trends, the fit and the physical appearance of the clothing we wear, asking little to no questions about the process, people and products involved in the creation of these items. We don't know who made it, what it is made of and if it is even good for our skin. Most importantly, we do not consider what effect it is having on the environment or just how environmentally intensive it is to make one single article of clothing.
However, when it comes to other things we buy for our personal needs, such as skin care, we do consider what chemicals are inside the product, if it is organic and suited to our skin type etc. Same with food - we may ask where the food is grown, or if it is organic or healthy for us - why is what we put ON our skin, less important to us?
Like most things now-a-days, clothing is a disposable, a temporary possession which we toss away once we are finished with it, and are on-to consuming the next new style. The fashion industry is the second largest polluter in the world, (first is the oil industry). As the fashion industry continues to boom and we continue to consume the way we do, so too will the environmental damage increase, and dramatically.
Synthetic fibres, such as polyester, are plastic fibres, therefore non-biodegradable and can take up to 200 years to decompose. Synthetic fibres are used in 72% of our clothing." - Sustain Your Style blog.
Natura The Label is proud to offer you a fashion alternative. An invitation and possibility to dress for the Earth, to make a more ethical and mindful decision about how you choose your clothing...
Organic cotton is better for the environment and your health.
But why? How?...
...A lot of time goes into the process of creating the final product. Starting with the farmers, who work differently to conventional cotton farmers. Their farming technique is free from pesticides, insecticides, herbicides, Genetically Modified Organisms and other harsh chemicals. Organic cotton helps to keep waterways and drinking water safer and cleaner. Much more time is devoted to the land, in keeping a suitable environment for the cotton to thrive, naturally and sustainably.
When purchasing organic cotton clothing, you support farmers who are investing in a sustainable future, maintenance of soil-fertility, preservation of land and water and biodiversity. Organic cotton farming also uses less energy and healthy organic soils store more carbon, thus helping to combat climate change.
100% Organic cotton is the quickest biodegrading material available in textile. In a compost, cotton may biodegrade within as little as one week, anywhere up to 5 months. It can be biodegraded faster than an apple core (2 months).
Also, as you can imagine, without all of those harsh chemicals and pesticides, the fibres have not been broken down. They are grown wild, left soft and pure, and your skin loves them. They breathe and flow how nature intended.
How is your purchase making a difference?
The Fashion industry is not only the worlds second largest source of pollution, it is also one of the largest supporters of slave labour.
Natura The Label is Designed in Australia and manufactured in India.
We are working in close relation with our manufacturers and partners in India. This project would not have gone ahead without the research and confirmation that each and every person involved in the process of bringing this concept to life, is living and working in healthy, comfortable and happy conditions with fair and ethically-correct work and payment rights.
OUR INTENTION is to continuously find ways to improve, offer support, help and time to our friends in India. To make this possible, with every purchase you make from Natura The Label, we are donating 2% to various humanitarian projects we are setting up, for villages living in poverty surrounding Rishikesh/lower Himalayas (India).
Another 2% of your purchase goes to ocean-care initiatives to help protect and clean-up our oceans and contribute to re-harmonising our sacred Earth and her precious resources.
Our designer, Ellie and business partner, Alok, in Rishikesh, India.
Organic Cotton. Image credit: Pinterest.
We use zero plastic and 100% biodegradable packaging materials.
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All garments are made from 100% organic, biodegradable fibres (wild organic premium cotton), naturally plant-dyed.
Linen, bamboo, hemp and silk coming soon.
Thank you for helping us to make a positive difference to the planet.